Odd Future to Sign w/ Google?

An interesting anecdote from David AirAudi, the former Interscope exec, and current manager of Odd Future Wolf Gang Hurt Everyone's Feelings on the record industry and hold out of signing a record deal.

      "Whether it's XL, Interscope, Supreme, or even Apple, Sony or Google, we're looking for the best  partner on our content and creations. No longer is the central concern selling recordings. A record label doesn't necessarily have pole position. Creative control and freedom come first. Going forward, successful artists will be ones fully immersed in the intellectual property of their lifestyle."